Good data in the right hands opens worlds of content opportunities.

If you work in the digital world, you’re familiar with data and metadata. At Tourism Media, we understand the power of data and how with a bit of innovation and out-of-the-box thinking, the opportunities it brings to content development are endless

Data helps us create highly intuitive content and rich user experiences. It could be as simple as knowing when and where a photo was taken to enable cross linking to further information. Or, as complex as combining multiple data sets to produce an accurate recommendation on the best neighbourhoods for families to stay in any major city in the world. 

TM has an entire team dedicated to researching and collecting metadata for the sole purpose of creating useful and accurate automated content. This custom data is collected on scale, resulting in millions of data points retrieved over the last few years. We’re also able to integrate third-party and existing-client data with our own metadata to create the most complete datasets possible. 

If you’re interested in working with us to bridge your complex data gaps, here’s what you need to know:  



Custom data collection and integration enables and improves the value, context and relationships of content, particularly for large, complex projects. It can be as simple as connecting two pieces of content together (text and a photo) or used to create entire ecosystems of content. 


Metadata collection

Tourism Media has a global team of ‘taggers’  who hand-research and collate data points. Before the tagging team begins collecting tens of thousands of data points, we create a detailed tagging framework to ensure the targeted metadata will be integratable, relevant and valuable.


Metadata integration

Once we have collected the metadata you require, our team can deliver it to your own system, or take it further and combine with other data elements to develop automated or custom content.